Wellbeing for being a woman.

We’re Free Soul - wellbeing for her, however she defines it. Because no two experiences are ever the same, and her path deserves to be as individual as she is. We shine a light on the unfiltered reality of being well - not the industry-standard version, but the honest, everyday pursuit of what makes her feel good.

How do we do it? By creating expertly formulated products with clinically tested ingredients that support every woman’s unique needs.

Working at Free Soul is more than just a job - it’s a purpose. We’re a mission-led team where everyone genuinely cares about the impact we’re making.

We lead with ownership - taking responsibility for our work, our ideas, and the energy we bring. Each person has the freedom and trust to run with bold ideas and be accountable for making them happen.

We show up with respect and kindness - to our teammates, our community, and ourselves. We listen. We celebrate differences. And we create a space where everyone feels seen and valued.

We’re driven by a growth mindset - we stay curious, open to feedback, and committed to learning. Challenges are seen as opportunities, and we never stop evolving - as individuals, as a team, and as a brand.

We own the women’s nutrition space by doing things differently - liberating, not restricting. We celebrate every side of her - the quirks, the flaws, the fierce and the tender. Our brand reflects her real, raw journey and gives her the freedom to show up exactly as she is.

That’s what makes Free Soul a truly special place to work.

The Role:

We are looking for a highly analytical and results-driven Performance Marketing Manager to take ownership of our Paid Social and Paid Search channels. This role is pivotal in driving new customer acquisition, revenue growth, and brand visibility. You will be responsible for managing budgets, optimising campaigns, and scaling performance across multiple platforms.

Key Responsibilities:

Paid Social (Meta, TikTok, Snapchat, etc.):

• Plan, execute, and optimise paid social campaigns to drive acquisition and revenue
• Manage campaign structures, audience segmentation, creative testing, and bid strategies
• Collaborate with the creative team to produce high-performing ads tailored to platform requirements
• Analyse performance data and develop actionable insights to refine campaign strategies

Google Ads (Search, Shopping, YouTube, etc.):

• Build and manage Google Ads campaigns, ensuring strong ROAS and CAC performance
• Optimise keyword targeting, ad copy, and landing pages for search and shopping campaigns
• Leverage audience and remarketing strategies to improve conversion rates and lifetime value
• Explore opportunities in YouTube ads & Demand Gen to expand brand awareness and reach

Performance Analysis & Reporting:

• Monitor, analyse, and report on campaign performance, providing weekly and monthly updates
• Own the performance marketing budget, ensuring efficient spend and alignment with business goals
• A/B test creatives, copy, audiences, and landing pages to continually improve performance

Strategy & Innovation:

• Identify and test new paid media opportunities to drive incremental growth
• Stay ahead of industry trends and platform updates to maintain a competitive edge
• Work collaboratively with the CRM and content teams to align messaging across the customer journey

What We’re Looking For:

• 5+ years of experience in managing Paid Social and Google Ads campaigns, ideally for a D2C brand
• Proven track record of hitting acquisition and revenue targets in a competitive market
• Strong analytical skills with experience using Google Analytics, Meta Ads Manager, Fospha, Northbeam and other performance tools
• Creative mindset with an ability to collaborate on ad concepts and test new formats
• Highly organised, with the ability to manage multiple campaigns and priorities simultaneously
• Proactive, data-driven, and passionate about driving results

What you’ll get in return

• Core working hours of 10:00-16:00. We’re all about flexibility when it comes to your hours! Feel free to adjust your schedule to fit your needs
• Hybrid working: 3 days in the office per week
• Work from anywhere for 2 weeks a year
• 25 days holiday as well as bank holiday AND your birthday off!
• Enhanced Family Leave
• Free Soul product pantry - access to a variety of Free Soul products whilst working in the office
• Your monthly Free Soul essentials, delivered to your home - for free!
• 30% friends and family discount
• Dog-friendly office
• Pension plan
• Access to Vitality health insurance
• Monthly team socials, lunch & learns and internal events