Senior Commercial Data Analyst | 3 days in office in Marylebone 

We’re Free Soul, the brand that lets you define wellness because no two journeys are ever the same. We shine a light on the unfiltered journey to well-being, not the industry-standard kind, but the simple, real notion of being well.

How do we do it? By creating expertly formulated products with clinically tested ingredients that support every woman’s unique needs. We’re Free Soul, where health meets unapologetic realness.

Working at Free Soul is more than just a job—it’s a purpose, a mission where every team member cares deeply about what we’re working towards.

Here, everyone’s welcome. Our community isn’t just our customers; it’s our team, creators, and everyone we connect with, built on trust, integrity, and a shared passion.

We’re all in—100%. We back each other, go above and beyond for our community and adapt to the evolving needs of our customers. Flexibility is our strength, and we never do things halfway. From products to projects, we do it right because we’re committed to supporting every stage of her wellness journey.

We own the women’s nutrition space by doing things differently—liberating, not restricting. We celebrate all aspects of womanhood, quirks, flaws, and all, reflecting real female journeys and giving everyone the freedom to be themselves. When our team’s individuality shines, so do our best ideas.

That’s what makes Free Soul a truly special place to work.

We are seeking an exceptional Senior Commercial Data Analyst who can transform complex data into strategic business insights, driving performance through advanced analytical techniques and cross-functional collaboration.

Responsibilities:

• Measurement and Commercial Insights
• Define measurement plans for marketing initiatives
• Create campaign measurement frameworks
• Transform complex data into actionable commercial insights
• Enable marketing teams to test and acquire new audience segments
• Cross-Functional Analytics Partnership
• Collaborate closely with Marketing, Product, and Partnerships teams
• Identify analytics opportunities to accelerate performance
• Drive strategic business reviews with data-driven presentations
• Advanced Analytics Leadership
• Develop sophisticated marketing analytics techniques
• Implement lifetime value modeling
• Conduct incrementality testing and marketing mix modelling (MMM)
• Establish and maintain critical business metrics and KPIs
• Team Development
• Foster a culture of continuous learning and analytical excellence
• Provide technical guidance and support within the analytics function
• Forecast across Shopify, Amazon & TikTok Shop

Requirements:

• Marketing Analytics Expertise
• 5+ years experience in eCommerce/subscription business analytics
• Proven track record across digital acquisition channels
• Deep understanding of subscription business dynamics
• Technical Proficiency
• Advanced SQL skills
• Statistical analysis expertise
• Proficiency in Python/R
• Data visualisation tools (Tableau/PowerBI)
• Google Analytics 4 and attribution modeling experience
• Professional Qualities
• Highly autonomous with strong stakeholder management skills
• Exceptional communication abilities
• Proven ability to work across organisational levels
• Commitment to driving strategic business decisions

Preferred Qualifications:

• Direct-to-Consumer (DTC) subscription business experience
• Advanced statistical modeling techniques
• Marketing automation platform expertise

Our ideal candidate will be a strategic communicator who transforms data into compelling narratives, driving organisational performance through insights and collaboration.