Head of Creative
As Head of Creative at Free Soul, you'll act as the guardian of our brand’s creative world — shaping how we show up across every touchpoint, from packaging to TikTok ads to brand campaigns.
We’re on the hunt for a Head of Creative who’s an established leader, part visionary and part hands-on maker - ready to lead, create, and grow a full-service in-house creative team for one of the UK’s fastest-growing women’s wellbeing brands.
Free Soul is fast-paced, data-driven, and results-oriented. We're building something special - a brand that genuinely cares about women's wellbeing, breaks down taboos, and creates a space where wellbeing feels as real and vibrant as the women living it. We move quickly, with incredible talent, and always push to create work that genuinely connects with women’s lives.
This role blends big-picture leadership with roll-up-your-sleeves execution - perfect for someone who thrives in a fast-paced, entrepreneurial environment. From campaigns to content, packaging to paid media, you’ll own our creative vision and make sure every asset builds brand love and delivers results.
You’ll be:
✅ A creative leader with in-house and DTC brand experience
✅ Skilled at balancing brand-building and performance marketing creative
✅ Experienced leading multi-disciplinary teams (design, content, video, packaging)
✅ Adaptable, entrepreneurial, ready to lead and get stuck in
✅ Confident managing creative budgets and external partners
✅ Culturally tuned-in, with a sharp eye for what resonates with women today
You’ll own:
🎯 The Free Soul creative world across all channels
🎯 Campaigns, paid media, content, packaging, shoots, partnerships
🎯 Building and mentoring a high-performing in-house creative team
🎯 Knowing when to bring in external experts to elevate the work
🎯 Transforming insights into creative that builds brand + converts
What you'll get in return:
- Core working hours of 10:00-16:00
- Free Soul product pantry - access to a variety of FS products in the office
- Your monthly Free Soul essentials - for free!
- 30% friends and family discount
- Hybrid working: 3 days in the office per week
- Dog-friendly office
- Access to Vitality health insurance post-probation
- Monthly team socials, lunch & learns and internal events
- Brand new work laptop and full desk set-up
- Pension plan
- A brand-new office environment, designed to be an inspiring place to work, collaborate and grow
- Department
- Brand team
- Locations
- FSHQ
- Remote status
- Hybrid
Head of Creative
As Head of Creative at Free Soul, you'll act as the guardian of our brand’s creative world — shaping how we show up across every touchpoint, from packaging to TikTok ads to brand campaigns.
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