Paid Ads Designer – Free Soul

We’re looking for a Paid Ads Designer who lives and breathes scroll-stopping creative. You’ll be our go-to for crafting performance-driven ads that look amazing and actually convert. Working at the intersection of design and performance, you’ll create ads that turn heads on TikTok, stop thumbs on Meta, and drive serious results across our paid channels.

Free Soul is fast-paced, data-driven, and results-oriented. We're building something special - a brand that genuinely cares about women's wellbeing, breaks down taboos, and creates a space where wellbeing feels as real and vibrant as the women living it. We move quickly, with incredible talent, and always push to create work that genuinely connects with women’s lives.

You’ll be:

• A creative with an eye for performance-led design (you get the difference between branding and conversion)
• Experienced designing for paid channels (Meta, TikTok, YouTube – the works)
• Obsessed with visuals that make an impact – bold type, juicy colours, great pacing, standout hooks
• Confident in using performance data to iterate and improve
• Comfortable working fast, testing lots, and learning even faster
• Collaborative by nature – you’ll work closely with media buyers, strategists, editors, and the wider creative team
• Culturally in tune – you know what’s trending, what’s tired, and what grabs attention right now

You’ll own:

• The visual design of our paid social ads across Meta, TikTok, and YouTube
• Bringing ad concepts and scripts to life through bold, performance-first creative
• Turning hooks, UGC, and raw assets into slick, conversion-led designs
• Iterating top-performing creatives with testing variants and fresh visuals
• Creating scalable templates and design systems for our ad library
• Staying up to date with paid platform specs, trends, and creative best practice
• Working closely with strategists to shape storyboards and bring concepts to life through both static and motion formats

What you'll get in return:

• Core working hours of 10:00-16:00
• Free Soul product pantry - access to a variety of Free Soul products in the office
• Your monthly Free Soul essentials - for free!
• 30% friends and family discount
• Hybrid working: 3 days in the office per week
• Dog-friendly office
• Access to Vitality health insurance post-probation
• Monthly team socials, lunch & learns and internal events
• Brand new work laptop and full desk set-up
• Pension plan

This role is perfect for a creative with a commercial edge. If you love designing in fast-paced environments, constantly iterating, and chasing top performance metrics, we’d love to see your work.