You will own creative strategy across our paid marketing channels, translating performance data into clear direction that drives measurable impact. You'll define how we approach creative across platforms and formats, understanding that a winning Meta ad, a YouTube pre-roll, and a TikTok native edit are not the same problem. Just as importantly, you will run the creative supply chain: managing our network of production partners, making sure we're getting the right volume, the right mix, and on-time delivery to hit our testing and scaling targets.

You'll use dashboards and forecasting tools that are owned centrally to understand what's working and what's needed. Your focus is on the decisions those tools inform, not on building or maintaining the tools themselves.

This is a strategy and accountability role, not a hands-on production role. You won't be creating assets yourself and you won't be writing detailed briefs for every deliverable. Instead, you'll set the strategic direction and standards and hold production partners accountable to them.

• Own creative strategy across paid channels, with clear accountability for performance (CPA, ROAS, conversion rate)

• Define and lead a focused creative testing roadmap, tailored to the distinct demands of each platform (Meta, YouTube, TikTok)

• Translate performance data into creative direction, strategic angles and testing hypotheses, and set the standard for what "good" looks like across all partner output

• Stay close to platforms, trends and competitors, turning insights into actionable creative opportunities

• Stay close to platforms, trends and competitors, and turn insights into actionable creative opportunities

Production partner management

• Set overall creative direction and standards for production partners, rather than writing detailed briefs for every individual asset

• Use forecasting and performance data to understand creative volume needs and translate that into clear direction for production partners

• You understand how creative drives business outcomes, with a strong grasp of unit economics, CAC and profitability

• You’ve built or significantly improved creative systems that increased output, speed and performance

• You have a track record of developing creative that has scaled spend and driven meaningful revenue growth

• You are highly analytical and able to turn performance data into clear, actionable creative direction

• You have strong creative judgment and know what makes content convert across paid social platforms

• You have hands-on experience creating or directing ads, and understand hooks, pacing and conversion psychology

• You live on social platforms and have an intuitive feel for what works and why

• Care about performance more than opinions

• Are as comfortable chasing a delivery schedule as you are pitching a creative angle

• Move fast, iterate quickly and raise the bar consistently

• Want to build something from the ground up and see it scale